I help ambitious people & companies make more money by understanding what actually builds trust, drives human behavior, and guides decision-making.
I’m the founder of Zavant Enterprises, a holding company that helps companies maximize departments through applied psychology, persuasive communication, and better business architecture. Outside that work, I coach ambitious people who want to succeed in unusual ways without forcing themselves into conventional career paths.
Choose the one that fits what you need now: direct strategic support for your own unusual path, or applied psychology and persuasive communication for your company.
I coach and advise ambitious people building success outside conventional career paths. If you want to be successful in an unusual way, you don't need to become normal first.
I help companies use applied psychology and persuasive communication to build stronger departments, sharper sales, clearer leadership, and better alignment.
Three arenas. One body of work. Each one is built around understanding how people think, decide, trust, perform, drift, and change.
Systems, sales, persuasion, positioning, and what actually changes performance inside a company.
Ideas, essays, videos, books, and experiments for people who think for a living.
Mentalism, keynotes, audience psychology, and the live laboratory that produced the rest of the work.
Mentalism forced me to understand attention, language, emotion, timing, belief, resistance, and decision-making under pressure.
A live audience gives immediate feedback. Confusion has a sound. Trust has a rhythm. Attention has a shape.
After thousands of performances for companies, colleges, theaters, and private audiences, those same principles became the foundation for my work in business strategy, sales conversations, executive communication, workshops, and brand growth.
The Gnomon is my email series about life, business, and success from the perspective of someone who has walked his own path, made his own way, and lived beyond the realm of possibility for 30+ years. If you are a founder, entrepreneur, consultant, or content creator, then these are the most powerful ideas you've ever seen.
"Branding. Marketing. Sales. Access. Media. Leverage. One person can help with all of that?" Fair to be skeptical. Here's the answer: every element of business runs on the same engine, how people actually make up their mind about something. The fancy term for that is applied psychology, and it moves at every level of a business. Here's our path, from foundations to compounding leverage.
