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A one-day intensive · Asheville, NC · 10 seats
Read the Room
For people who make money off what they notice.
Something happens in high-stakes conversations that nobody teaches you to see.
The other person shifts. The energy changes. A decision moves the center of gravity. But most people keep talking. Executing the plan they walked in with; missing the moment entirely.
That gap between what's happening in a room and what you're actually noticing is where deals are lost.

Presentations fall flat. Negotiations stall. Conversations end before you realized they'd started.

Who This Is For
Professionals handling deals of $10,000 or more. Sales leaders, founders, executives, attorneys — anyone whose livelihood depends on being the sharpest person in the room when it matters most.
If you've ever walked out of a conversation knowing something went sideways without being able to say exactly why, this is for you.
What You'll Leave With
  • The ability to read a room in real time (not guess, not assume; read) and know what's actually happening before anyone says it out loud.
  • A framework for adjusting mid-conversation without losing authority or tipping your hand.
  • The perceptual skills that separate people who close from people who almost close. Practiced in the room, not just described in a slide deck.
Why Jonathan Pritchard
For twenty years, Jonathan has made a living reading people in real time — on stage as a mentalist, in boardrooms as an executive advisor, and in front of corporate audiences across the country.
He was the top workshop leader for State Farm's Next Door project in Chicago three years running. Out of the entire program.
He teaches the layer beneath strategy & tactics. What's actually happening in a room, and what to do about it.
Format
One-day intensive
Seats
10 Maximum
Location
Asheville, NC
Investment
$5,000 / seat
The workshop is held at the same venue as the Asheville Mind Reading Show — a room Jonathan knows well, and one that has a way of making what happens inside it feel different from a conference room.
10 seats. When they're gone, they're gone.
Applications reviewed personally by Jonathan.
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