Fix the Leaks. Close the Deals. Get Control of Your Life.

Most B2B Tech Founders are losing revenue to a "Linear Funnel" that doesn’t account for the complexity of human psychology. We dismantle the fractures in your strategy and install a Revenue Topology designed to help you make more money, hit your targets, and finally reclaim your leverage. No magic tricks—just surgical architecture for the $5M–$50M firm.
A photo of Jonathan W. Pritchard looking at the camera with a warm smile. He's wearing a dark suit and black shirt.

Zavant Enterprises

Fractional CMO & Revenue Architecture

Partnering with B2B Tech Founders ($5M-$50M) to fix broken revenue engines using Applied Psychology.

Corporate Speaking

Applied Psychology & Influence

Interactive keynotes for global leadership teams (BP, State Farm, United) on the mechanics of perception and communication.

High-Performance Protocols

YouTube & Media

Documenting the systems, workflows, and mindset required to operate at an elite level. Join 8,000+ operators.

Persuasive Professional

Private Community

Helping emerging consultants operationalize their expertise and build scalable, high-margin firms.

Clients Include

BP which brought him in to speak to the entire C-Suite.State Farm Insurance which asked Jonathan to run monthly workshops on soft skills, and he was the highest rated instructor for 3 years.The US Army brought Jonathan out for a 2 week speaking tour through South Korea to talk with the troops.Thrive Agency which is a multi-year Inc 5000 business, and Jonathan reingineered their sales process to land B2B whale clients and improve their closing rates using applied psychology.

Important Numbers

1400+

Marketing consultations with business owners.

15,000

Live performances

5

Countries

278

Podcast appearances

4

Books about sales, mindset, memory, and success

20

Years Experience

THE ARCHITECT: JONATHAN W. PRITCHARD

Most business failures aren’t technical; they’re psychological.

For over 20 years, I have operated at the intersection of applied psychology and strategic business engineering. While most "marketers" are guessing at what might work, I have spent two decades in high-stakes environments where understanding human behavior wasn't a luxury: it was the entire job.

From touring the world as a mentalist to mentoring at 1871 and transforming the sales results of Thrive Agency, I have learned one universal truth: If you cannot control attention, you cannot close the deal.

The Bridge: From the Stage to the Boardroom

I don't use "magic." I use the same psychological frameworks that work in high-pressure performance to fix the Fractures in $5M–$50M Tech companies. My work as a Revenue Architect involves:

  • Neural Pathway Hijacking: Engineering a pattern interrupt so your market finally sees you as the primary source of truth.

  • Status Alignment: Re-aligning the dynamic between you and your prospects so you enter every negotiation as a recognized genius, not a supplicant.

  • Revenue Topology: Dismantling the "Linear Funnel" lie and replacing it with a non-linear "Influence Lattice" that automates trust and accelerates velocity.

Deep Tech Capable

I am not just a "strategy guy." I have been in the trenches with some of the most complex technologies on the planet. I scripted the explainer videos for Urbit (decentralized computing). If I can translate the "source code" of the next internet into a persuasive narrative, I can explain your business to the clients who sign the biggest checks.

The Objective

I am here to help you make more money, accomplish your growth goals, and reclaim control of your life. I do this by installing a system that works while you sleep.

Stop being the "technical expert" who is invisible to the market. Become the architect of your own dominance.

Jonathan W. Pritchard speaking at a recent philanthropy event on the topic of using experiential design to craft more effective storytelling for fund raising.

Interventions

Tier I: The Persuasive Professional

Jonathan W. Pritchard standing in front of a room full of professionals gathered to listen to him speak about the power of persuasion in high-stakes business.

This is where we use Applied Psychology to rebuild the four pillars of your business from the ground up. We move beyond generic "business advice" and install surgical protocols.

  • Branding (The Strategic Wedge): We dismantle the "Commodity Trap" and build a brand that drives a wedge between you and the status quo.

  • Marketing (The Influence Lattice): We replace the linear funnel with a non-linear network of psychological touchpoints that automate trust.

  • Sales (The 7F Persuasion Protocol): We identify the Fracture in a prospect’s business so your solution becomes a mathematical inevitability.

  • Delivery (The Authority Pivot): We ensure your service delivery reinforces your status as a Recognized Genius, justifying $150k+ fees.

Tier II: Personal Media Lab

Jonathan W. Pritchard standing in front of a room full of professionals gathered to listen to him speak about the power of persuasion in high-stakes business.

The Lab is the specialized division within the Persuasive Professional community dedicated to Communication and Broadcasting. If the community provides the script, the Lab provides the stage.

  • Stage Control Protocol: We apply high-performance psychological frameworks to your digital presence so you command the room from behind a lens.

  • Live Authority: We provide the blueprint for delivering high-production live signals that bypass the market's noise.

  • Attention Control: We move from "making content" to seizing Neural Pathways through long-form video and professional broadcasting.

  • Implicit Authority: The Lab ensures your visual and verbal signals match your professional expertise, killing objections before they are spoken.

Tier III: Revenue Architecture

Jonathan W. Pritchard standing in front of a room full of professionals gathered to listen to him speak about the power of persuasion in high-stakes business.

The $150k Surgical Intervention For B2B Tech Founders ($5M–$50M) who are tired of "guessing". This is a direct, intensive partnership where we dismantle your current strategy and replace it with a custom-engineered Revenue Topology. We install the 7F Persuasion Protocol directly into your sales and marketing operations to identify the Fracture and apply the Fulcrum for maximum velocity.

  • Outcome: A complete transformation of your business into an Indispensable Market Signal.

Start Our Conversation

The Manuals

Jonathan's book "Mind Reader's Guide to Selling" which is based on the exact approach he installed for clients like Thrive Agency.Jonathan's most popular book "Think Like A Mind Reader" that helps people improve the quality of their thinking.Jonathan's book "Trade Show Lead Machine" which helps people land 2 to 5 times more business from trade shows.Jonathan Pritchard's book "Learn like a mind reader" that teaches you how to spend as little time as possible to learn as much as you can.Jonathan's book "Perfect Recall" which teaches a variety of mnemonic techniques to improve memory and recall.Wing Chun: Life Physics is the book that Jonathan wrote about the world's most amazing system of self improvement that covers mind, body, and spirit.
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